Last week my Instagram was flooded with pictures from my visit to the Now Foods headquarters. I thought I'd fill you in on what it was all about, since lots of people have been curious about what I was up to. So here's the scoop.
I was invited (along with 15 other food and fitness bloggers) to fly out to Chicago for a day long immersion event with Now Foods. In other words, a day of activities where we (the influencers, a really cool mix of people from all over the US) met people from the company, learned about their products (over 1400 of them!), toured their packaging and testing labs, and, yes tasted a lot of food.
I haven't heard of many companies hosting bloggers or opening up their doors like this, but I think it's a reflection of the company itself, which is family run and privately owned. The CEO took the time to chat with each of us and even told me some funny stories about his interactions with other pro athletes.
NOW has been growing like crazy since it started in the late 60's as a local chain of health food stores. Currently, NOW is one of the largest independent manufacturers of natural products in the U.S. health food store channel. If you check your vitamins supply, there's probably a now product. Now basically makes every supplement or health food product you can think of, from multi-vitamins, to L-Glutamine to gluten-free baking mixes. And if they don't, they're either working on their own version or aren't interested for a good reason (like GMOs).To be honest, I was a little scared of some of the supplements because I'm paranoid about USADA and drug testing. But after touring the facilities and learning about the multiple labs and cutting edge equipment they use for testing products for contamination and integrity, I will only buy NOW from now on. And I'd confidently recommend their products to other pro athletes.
If you are interested in testing out some of these products we are giving away a HUGE NOW Foods care package contest. To enter, all you have to do is comment below and tell us your favorite NOW product is or what product you'd like to try. Visit the NOW website for more product info or check out NOW's social channels:
Here are a few pics from my trip, you can find plenty more by searching the #NOWGetFit tag on Insta.
PS - The group is getting back together on June 16 for a Twitter chat at 9PM EST. To tune in follow @fitfluential and the tag #NOWGetFit
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