Our bike sponsor Cervelo is debuting their new website redesign today. They are showcasing their new line of bikes and produced stunning new photography. We were lucky enough to be part of the photo shoot. They have added more interactive features as well as a renewed focus on the athletes they sponsor. We see a lot of pictures of athletes crossing the finish lines with the tape held over their head...while that is awesome in its own right, I find that the stories that make those moments happen are even more fascinating. The team at Cervelo will be adding more of these stories to the site and also gives Cervelo owners a chance to share their experiences.
Check out the first few stories about Ironman champion Mary Beth Ellis, cyclist Dave Zabriskie, the triathlon Team TBB and a very nice piece by Leslie Loughlin about my NYC Ironman experience. Honored to be included with that bunch!
How many of our readers ride Cervelos? We'd like to do a count. Also, can anyone guess where the photos of us were taken?